Based in the Vale of Glamorgan, it has been developed by entrepreneur and former professional cyclist Darren Thomas.
In a nutshell, we are a lifestyle insurer for anybody passionate about bikes.
An insurance disruptor, pioneering a new type of insurance for riders as passionate about bikes as we are.
Making insurance better and loving every second of it.
Let’s be fair insurance can be rather boring, but we are truly passionate about what we do and believe cycling is a way of life. We wanted to bring this passion into everything we do for our customers.
In 2014 we launched our Home + Bike insurance to bring a fresh approach to insurance for cyclists.
Backed by the world’s largest insurer AXA, we have amassed thousands of customers from all over the UK and have won numerous awards along the way.
Bike frames and cycle jerseys on the wall, retro cycle caps and even a table tennis table as a boardroom!
Not forgetting our two coffee machines to keep us going through the day and for any tired cyclists passing the office!
“Excellent service. It is refreshing to deal with real people who understand cycling”.
Insuring over £50 million worth of bikes to date, we continue to grow and deliver new products to suit our clients’ lifestyles.