They also wanted to be part of the triathlon revolution that was beginning to take hold, Simon already being an Ironman disciple from the days of Mark Allen and Dave Scott. They decided they wanted to be the sort of shop where people could ask questions without being made to feel stupid or unworthy of the products they wanted to buy. They wanted the vibe of an “old school” bike shop with the display principles of the West End’s finest store.
The Tri Store aims to provide you with honest advice and customer service, aiming at a “real” experience, not the sterile, generic version to be found in the chains and the high street. Its brands are very important to them and it has carefully chosen a range to try to offer its customer the best choice hand picked from its suppliers. It is one of the UK’s biggest Cervélo dealers, carrying a huge amount of stock.