It pays to be blue

In a typical professional cycling race, there will be one sure-fire way of winning and somewhere in the region of […]

man cycling

Suffering and Cycling

Words & images by Emma Nicholson There is a collection of words whose use in sports marketing and journalism is […]

Men on bikes competing in a road race

Rising Stars of Road Racing

Every road cycling season brings a new crop of names to wider global attention. Some riders have been bubbling under […]

The journey to IRONMAN Wales

It does not seem like it has been 12 months since I watched my brother complete IRONMAN Wales 2016. Watching […]

timetrialist on the road

Athlete update

It’s been another busy period for our PedalCover sponsored athletes over the last few weeks. Team GB triathlete Vicky Holland […]

Triathlon, India Lee, Sophie Coldwell

PedalCover launch tri team

PedalCover, the UK’s first home insurance policy dedicated to cyclists and triathletes, has launched its own triathlon team to support […]