Pedal Cover is proud to announce a new partnership with Welsh Triathlon, marking an exciting step forward in our ongoing commitment to supporting the triathlon community across Wales.
Founded in 2014 and based locally in Bridgend, Pedal Cover has been deeply rooted in triathlon from the very beginning. Over the past decade, we’ve supported athletes and clubs at every level — from grassroots participation through to the elite end of the sport, including backing athletes on the Olympic stage. That long-standing involvement has shaped our understanding of what triathletes truly need from their insurance, whether they’re training, competing, or travelling abroad.
From Pedal Cover’s perspective, partnering with Welsh Triathlon is a natural progression as the business continues to grow. With an expanding customer base and a broader range of specialist insurance products now available, the partnership enables us to offer Welsh Triathlon members an exclusive discount across our home, bike and travel insurance products.
This collaboration reflects a shared commitment to supporting athletes throughout Wales — providing peace of mind so they can focus on performance, participation, and enjoyment of the sport, wherever their triathlon journey takes them.
Supporting Triathlon at Every Level
Commenting on the partnership, Pedal Cover’s General Manager, Alyn Thomas, said:
“I’m genuinely excited to announce our partnership with Welsh Triathlon. At Pedal Cover, we’ve long been committed to supporting and engaging with the triathlon community in Wales. We’re enthusiastic about helping Welsh Triathlon grow participation across all levels of the sport and promote the benefits of an active lifestyle.
Providing our insurance products to Welsh Triathlon members is an honour, and we look forward to playing our part in ensuring athletes feel supported and confident — from their first event through to international competition.”
He added:
“This partnership significantly strengthens our ability to connect with and support local athletes across Wales.”
This partnership significantly strengthens our ability to connect with and support local athletes across Wales.”
Supporting the World Triathlon Para Series Swansea
A key highlight of the partnership will see Pedal Cover supporting the World Triathlon Para Series Swansea event on 22 June 2024. The event will welcome some of Britain’s leading paratriathletes as they compete for crucial qualification points towards the Paris 2024 Paralympic Games.
More than a competition, the World Triathlon Para Series Swansea is a celebration of sporting excellence, offering an inspiring platform for future stars to compete alongside elite international paratriathletes.
Ruth Daniels, CEO of British Triathlon, said:
“We’re really pleased Pedal Cover has come on board to support World Triathlon Para Series Swansea. Their partnership will help us deliver a world-class event that attracts athletes and spectators from across Wales, the UK, and beyond.”
Welsh Triathlon CEO Catherine Roberts added:
“We’re grateful to Pedal Cover for their generous support. Having the opportunity to watch athletes who could soon be competing in Paris is a real privilege.”
This partnership significantly strengthens our ability to connect with and support local athletes across Wales.”
Exclusive Offers for Welsh Triathlon Members
As part of the partnership, Welsh Triathlon members can benefit from an exclusive 15% discount on Pedal Cover home insurance, bicycle insurance (including cover for triathletes), and triathlon travel insurance.
The offer is available to both new customers and existing customers at renewal, helping athletes protect their homes, bikes, and travel plans with confidence.
Welsh Triathlon members can access the discount by contacting our customer service team with proof of membership.
Pedal Cover would like to thank everyone involved in bringing this partnership together and looks forward to a successful and long-lasting collaboration supporting triathlon in Wales.
