The Always Aim High organised event will be known as the PedalCover Slateman Triathlon for the next two years in a move to strengthen an already very successful partnership between the two Welsh companies.
Last month, renowned multi sport magazine 220 Triathlon named the event as one of the greatest in the world, ranking highly alongside races in New Zealand, the Caribbean and Sweden.
Darren Thomas, Managing Director of edalCover Insurance, said: “We are really excited to be the title sponsor of the Slateman Triathlon for the next two years. Having recently been voted one of 220’s best triathlons in the world, being in the heart of Snowdonia national park it is always a sell out so it’s a great opportunity for us to raise awareness of our unique insurance policy.
“It’s an extension of what is already a successful partnership between two Welsh companies and we look forward to what this renewed relationship will bring.”
Adam Lemalle, Marketing Manager at Always Aim High Events, said: “We are delighted to announce PedalCover Insurance as the title sponsor for the Slateman, one of the biggest triathlon races in the UK, for the next two years.”
“PedalCover already support all of our events across cycling, running and triathlon and having such a well-respected company support our biggest event shows the dedication that PedalCover have to supporting the best events around.”
Over 1,500 competitors, and 4,000 spectators, are expected to descend on Llanberis to compete across Sprint, Full and Savage distances which will take them through some of the most stunning roads and routes the area has to offer. The race comprises of a swim in Llyn Padarn, a cycle through the heart of Snowdonia and a trail run through the stunning Padarn Country Park.
PedalCover is the UK’s first home insurance provider dedicated to cyclists and triathletes. Keen to give something back to sport and the people who compete, PedalCover supports governing bodies such as Welsh Triathlon, GB athletes including Olympic Bronze medallist Vicky Holland, as well as the Slateman and other Alway Aim High events.
The PedalCover Slateman Triathlon takes places on the 20th and 21st May 2017. For more information, visit alwaysaimhighevents.com.