Pedalcover Insurance has announced its sponsorship of Velothon Wales, the biggest cycling event ever seen in Wales.
The cycling insurance brand has signed a three year agreement to become the official bike insurance partner of the mass participation event, which takes place on 14th June 2015.
Starting and finishing in the heart of Cardiff city centre, general entry places for the closed road sportive sold out within six weeks, with the remaining spaces now available through the event’s official charities.
With a capacity of up to 15,000 cyclists, riders will take on the very same course as some of the world’s best pro teams in the UCI classified 1.1 professional road race.
Pedalcover Insurance was launched in 2014 by former pro-am cyclist Darren Thomas.
The Vale of Glamorgan based business, which is also backed by 2004 Paris-Roubaix champion and Tour De France stage winner Magnus Backstedt, provides protection for bikes and cycle accessories under a single home insurance policy.
Replacing the need to take out separate bike insurance, Pedalcover Insurance provides cover during training, leisure and competition time, at home and abroad.
With 536,000 bikes stolen every year in the UK, Pedalcover will work with Velothon Wales to ensure participants have adequate insurance cover.
Darren Thomas, managing director of Pedalcover Insurance, said: “This is an exciting time for cycling in the UK and Wales provides the perfect backdrop with some awe-inspiring scenery. As a business based in Wales, we’re looking forward to the event and our partnership with Velothon Wales. A lot of people invest significant time and money into cycling and yet there is a lack of understanding of the importance of making sure you and your bike are adequately insured. Not only will we be offering great cover to Velothon Wales participants, but useful advice on ensuring their passion is protected.”
Andrew Taylor, Velothon Wales’ Event Director, said: “We are delighted to welcome Pedalcover to our family of event partners. As many of us unfortunately know all too well, having your bike stolen or severely damaged in the lead up to an event you have been training extremely hard for is devastating. We look forward to introducing Pedalcover Insurance to our participants so they can train safe in the knowledge that that their bike is fully protected.”