0800 121 4424
Lines Open Mon-Fri 9-5pm

Pedalcover Powering the Wales sportive for 2023

Article written by:

Share this article

At Long last, we are excited to announce that Pedalcover have agreed a three year partnership with Long course Weekend (LCW), Wales. In a first for LCW, Pedalcover will be powering the Wales Sportive. The Pedalcover team will be on hand for all 4 days of this year’s event, located at the new Pedal Cover Community Bike Park. This complimentary, purpose-built area will be available for members of the public, supporters and athletes to leave their bikes safely and securely whilst exploring the Athlete Village and taking in the world famous LCW atmosphere.

The event has been re-branded as The Wales Sportive “Powered By” Pedal Cover, which will also see us engaging in the Long Course Legacy programme, which has been providing vital assistance to local sporting, community and educational groups in the past few years.

What is Long Course Weekend?

Long Course Weekend Wales is now one of the biggest multisport events in the Northern hemisphere, televised in over 100 countries and attracting 12,000 athletes and 30,000 spectators during the 3-day festival weekend. The Long Course Weekend brand is now established in Australia, New Zealand, Mallorca, Holland and Belgium with brand new and exclusive host countries to be announced shortly.

LCW Wales will take place from 30th June – 2nd July 2023 with a brand-new finish line and Athlete Village for the first time in the events 12-year history. The Wales Sportive “Powered By” Pedal Cover takes place on Saturday 1st July and will see thousands of cyclists, of all abilities, taking on the formidable 40, 70 and 112-mile National Park courses.


CEO of Long Course Weekend Matthew Evans was full of praise for the new partnership:

“We are delighted to welcome Pedal Cover to The Wales Sportive.  Pedal Cover bring some unique products to the table for our athletes and during the event will help eradicate a lot of the traffic, encouraging cycling to the event for spectators.  As we develop the new finish line at Wales’ premier Sportive, this will also allow athletes to leave their bikes safe and secure and enjoy the atmosphere.”

Head of Marketing, Emily Conrad-Pickles, had the following to say on the new partnership:

“Long Course Weekend represents the very best of swim, bike, run and we can’t wait to get involved with the event over the next three years. Our products are perfect for cyclists and triathletes who ride or compete at home or overseas which combines home and bike insurance, dedicated bike insurance and cycle travel insurance available for athletes.

“Pedal Cover is based in South Wales and we are really excited to not only support one of the best multi sports events out there, but also to do so on home soil on the stunning Welsh coastline. We will be offering exclusive discounts to Long Course Weekend participants and our team will be at the event running a free bike parking area for participants and spectators to use, allowing them to relax knowing their bikes are protected while not being used at the event. We can’t wait to get started.”

Park your bike with us and enjoy atmosphere

Don’t forget, if you are planning on taking part in the event or simply spectating, Pedalcover will be running a FREE secure bicycle parking area which will be open throughout the whole weekend. Come and say hello to us! PS, watch this space for event discounts and competitions which we will run in partnership with Long Course Weekend.

About our blog

We produce a weekly blog all about cycling. Why not sign up using your email address. We have a no spam promise!

Recent Posts

Follow Us

Related Posts



Contact us

The Old Mill, Ewenny, CF35 5BN
0800 121 4424
Lines Open Mon-Fri 9-5pm